Sanctuary creation has no one-and-done template – every sanctuary rescues, but the similarities end there. The more that a local community is engaged, the greater the impact. Volunteers, supporters, donors, and activists are all part of the network that strengthens a sanctuary. What ways can each sanctuary build a community to save more animals, stay funded for the short and long term, and increase the overall good achieved?
All sessions available for download: Sherborn | United States | Unity Farm Sanctuary
Learn how to design a meaningful membership program that builds strong community connection, encourages recurring support, and keeps donors engaged throughout the year. This session explores practical structures, benefits, and communication strategies that help sanctuaries grow long-term, sustainable backing.
Learn more at: https://leapforanimals.org/ and https://www.blackberrycreek.org/
One of the most powerful tools sanctuaries have is the ability to tell stories that touch hearts. This session highlights how a simple publishing project grew from a series of interviews into a steady fundraising stream for Sunset Farms Sanctuary. What started with 38 written interviews shared on social media raised over $7,000 and ultimately became the eBook VOICES OF KINDNESS AND COMPASSION, with all proceeds benefiting the sanctuary.
earn more about Sunset Farms Animal Sanctuary: https://www.sunsetfarmssanctuary.org/
Monthly donors are the lifeblood of sanctuary operations, providing consistent, predictable support to help ensure the lifetime care of every resident. In this session, you will learn how to transform visitors and one-time donors into loyal monthly supporters. Learn practical strategies to engage donors and express meaningful appreciation that keeps them connected to your mission. You will leave with actionable ideas to help your sanctuary build monthly support and deepen donor relationships.
Learn more about Jungle Friends Primate Sanctuary: https://junglefriends.org/
Donor trust is built in the space between what you say and what you show. Using lessons learned from nearly a decade at Austin Farm Sanctuary, Chris Fuller-Wigg offers a replicable lens for approaching donor communication with strategy and steadiness. This session will explore how to speak truthfully without creating panic, how to avoid fundraising fatigue, and why clear, compassionate messaging helps your supporters see themselves as part of your long-term success.
earn more about Austin Farm Sanctuary: https://www.austinfarmsanctuary.org/
From Local to Global: Leveraging Podcast Interviews to Grow Support
Growing donor support starts with getting your sanctuary’s story in front of the right people. Few tools can do that better than podcast interviews, where your message can reach listeners across the globe and continue working for you long after the episode airs. In this session, you’ll learn how to get booked on shows that align with your mission, deliver interviews that move listeners, and turn powerful stories into stronger visibility and lasting funding opportunities.
Kathleen Gage is the host of Plant Based Eating for Health podcast and a passionate advocate for animals. She is a board member of Blue Barn Farm and Sanctuary and shares her rural Oregon home with several rescued individuals who have found their forever haven on her property. With decades of experience in speaking, marketing, and podcasting, Kathleen brings a unique blend of mission-driven advocacy and real-world know-how to help sanctuaries amplify their message and expand their reach.
The Blue Barn Farm and Sanctuary https://www.bluebarnsanctuary.org
Vegan Visibility: https://veganvisibility.com/
In this session, Michele introduces Compassionate Humane Education for Sanctuaries—a ready-to-implement blueprint that helps sanctuaries turn their rescue work into powerful educational programming. Participants will learn how to design meaningful guest and school-group experiences, create volunteer and youth engagement programs, build mission-aligned community outreach, and develop sustainable education that supports the sanctuary’s long-term goals. This session offers clear, actionable steps to help sanctuaries expand their impact by teaching compassion, empathy, and conscious living through the lives of the animals they rescue.
Find Michele at: https://sanctuaryatsolidrock.org/
Running a sanctuary leaves little time for fundraising, but what if AI could help? Meet Wize, your smart fundraising assistant built for nonprofits. In this session, you’ll see how Wize can write donor communications in your voice, help you plan your events and year-end fundraising, and uncover new giving opportunities, saving you hours each week, all while keeping your mission front and center. Join us to learn how sanctuaries are using AI to raise more with less stress, and get hands-on tips to make your own fundraising smarter, easier, and more impactful.
After spending years in the for-profit world as a corporate lawyer, entrepreneur, and product manager, Ayelette Robinson now dedicates her time to animal protection. Her mission is to advocate for farmed animals and foster the human-animal bond. As a member of Women Funders in Animal Rights and the Donor Participation Project, she is developing a focus on donor relations. Ayelette is also an actor and producer and, through her campaign efforts, got herself on the EMMY® Awards nominations ballot for Outstanding Actress In A Short Form for her lead performance in her web series. She is currently in development on a vegan-themed movie that seeks to make veganism relatable and normal for all.
https://www.betterlifeforanimals.com/… for a 3 week FREE trial, plus one on one onboarding and 20% off if you subscriber.
All participants receive a special gift from WIZE!
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