Over 70 billion land animals are killed for food every year, yet many of the people rescuing them, those running animal sanctuaries, struggle with visibility, funding, and the time it takes to spread their message. On this episode of the Better Life for Animals podcast, host Cheryl Moss welcomed bestselling author and vegan book strategist Mitali Deypurkaystha, also known as The Vegan Publisher, to explore how books can amplify advocacy and help sanctuaries thrive.

A Book Is Your Mission in One Powerful Place

“There’s something about writing a book,” Mitali explained. “It gives people the entirety of your message in one cohesive whole.” With over 25 years in media and marketing and a client track

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record of over $6.5 million in revenue generated, Mitali believes a book is the most complete and enduring tool for any mission-led organization, including sanctuaries.

While social media and websites have their place, they are often scattered, fleeting, and easy to miss. “Not everyone reads every blog or sees every post. But a book? People sit with it, they reflect, they connect,” she said.

Heartfelt Animal Stories That Drive Support

Mitali shared her own vegan awakening, which began with a rescue cat named Isha. “She taught me that animals are aware, emotional beings. That realization changed everything,” she said. Inspired by Isha, Mitali eventually adopted a plant-based lifestyle and has since helped countless ethical entrepreneurs, nonprofits, and changemakers turn their purpose into published works.

For sanctuaries, she says, the best stories are often those of the animals themselves. “A donor might not remember your mission statement, but they’ll remember Daisy the pig who learned to trust again, or Benji the rooster who survived against the odds. That’s what moves people.”

Why Sanctuary Founders Should Consider Becoming Authors

Most sanctuary founders didn’t set out to write books. They didn’t launch with business plans or marketing budgets. They acted with urgency and compassion. But as Mitali explains, “To sustain that compassion, you need visibility, and books offer that in spades.”

Books provide a clear point of differentiation. “Imagine 100 sanctuaries,” she said. “Only a few have books. That alone sets them apart and builds authority.” Books can also spark media attention, secure grants, and attract major donors.

Books That Raise Money, Build Community, and Save Lives

Publishing a book can also be an effective fundraising tool. Mitali encourages sanctuaries to consider launching a Kickstarter or JustGiving campaign to cover production costs while building early momentum.

“There are people out there charging $500 for book publishing, and I’ll be honest, that’s not going to cut it. A high-quality book requires professional editing, design, and marketing,” she cautioned. “Done right, the return on investment is powerful. It’s not about the book making money, it’s about the book making your sanctuary unforgettable.”

When Activism and Income Work Together

Mitali’s core philosophy is this: your activism and your livelihood can align. Through her imprint Let’s Tell Your Story Publishing, she’s helped mission-driven businesses, nonprofits, and plant-based leaders become published authors who create measurable change.

“You don’t have to separate your passion from your paycheck,” she said. “In fact, when they come together, your impact multiplies.” Whether someone is running a sanctuary, selling ethical products, or speaking out for animals, a well-crafted book can be the bridge between heart and sustainability.

Making a Lasting Impact, One Page at a Time

If you run an animal sanctuary, Mitali urges you to consider telling your story. “Not everyone will visit your sanctuary, but they can hold your mission in their hands through a book,” she said. “And that book could be what brings the next big donor, volunteer, or partner through your door.”


About Mitali

Mitali Deypurkaystha, known as The Vegan Publisher, is a bestselling author, book consultant, and keynote speaker. She specializes in helping ethical entrepreneurs, B Corp founders, and changemakers become thought leaders through strategic book publishing. With over 25 years of experience in media, marketing, and writing, Mitali has ghostwritten business books generating millions in revenue. Her imprint, Let’s Tell Your Story Publishing, amplifies voices of social justice, sustainability, and animal ethics. A passionate vegan since 2012, Mitali’s mission is to inspire conscious leadership and drive positive global change through the power of books.

Mitali’s journey into publishing began at 16, when she won a scriptwriting scholarship, later pursuing degrees in Media Studies and Journalism. After freelancing for local newspapers and magazines, she developed a strong foundation in media and storytelling. Her life took a pivotal turn in 2010, after adopting a rescue cat that opened her eyes to animal sentience, ultimately leading her to embrace veganism.

In 2015, Mitali became a leading copywriter and ghostwriter, authoring business books and marketing materials that generated over £6.5 million in additional revenue for her clients. Her bestselling book, The Freedom Master Plan, outlines how her clients have leveraged their books to build unshakable authority, attract clients, and become thought leaders who drive meaningful change.

Through her imprint, Mitali works with socially conscious entrepreneurs, sustainability practitioners, and ethical business owners, guiding them to create books that influence positive change. Her goal is to empower these changemakers to tell their stories and create a global movement where the exploitation of humans, animals, and the planet is no longer tolerated.

When not working with clients, Mitali is an avid crafter, enjoys macramé and diamond painting, and volunteers with animal rescue and environmental charities. She is committed to using her platform and expertise to build a powerful network of thought leaders whose voices will be impossible to ignore, driving a more compassionate and ethical future, one book at a time.

More at: wwwTheVeganPublisher.com. or mitali@theveganpublisher.com

About Cheryl Moss

Cheryl Moss is the host of the Better Life for Animals podcast, where she shares uplifting stories from sanctuaries and highlights the work of vegan activists, ethical consumers, and animalBetter Life for Animals - Ebooks welfare leaders. A passionate advocate for animal welfare, she is dedicated to ending factory farming and is working to raise $100,000 for Mercy For Animals to support underrepresented sanctuaries.

Beyond podcasting, Cheryl is a banking professional and an accomplished children’s author. A graduate of Main Street Vegan Academy, she promotes plant-based living through her books, Gabriel, Cluck, and Pickle the Pig, which inspire young readers to embrace kindness, sustainability, and compassion for animals.

When not advocating, she enjoys Pilates, show jumping, and spending time with her rescue dogs and grandchildren. Through her work, writing, and activism, Cheryl continues to inspire positive change for animals and the planet.

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