How Animal Sanctuaries Can Use PR and Media to Build Visibility, Trust, and Long-Term Support
Recently, Heather Ripley, Founder and CEO of Ripley PR and Orange Orchard PR, was our featured expert on the Better Life for Animals Spotlight Masterclass. Heather delivered practical, real-world guidance on how animal sanctuaries can secure meaningful media coverage without massive budgets or full-time communications teams. Before she even dove into strategy, she addressed […]
Why Supporting Existing Animal Sanctuaries May Be Better Than Starting Your Own
If you are still feeling the pull to start a sanctuary, begin by volunteering at one. See the day-to-day. Ask questions. Learn what happens when a cow falls ill or when a frightened horse injures itself during a thunderstorm. Talk to people who have had to rebuild after a storm. The unknowns are many. And without funding, they become even harder to manage.
Sanctuaries: The Last Safe Haven for Animals in Crisis
For me, the journey into animal advocacy started with dogs. I wanted to keep them out of shelters, so I created Share A Dog, a free app connecting busy dog owners with part-time caregivers. But what began as a simple mission to help companion animals soon became something much bigger. I realized that all animals […]
From Captivity to Freedom: The Untold Stories of Sanctuary Animals
For those of us fortunate enough to have lived long lives – to have raised a family, built a career, and experienced the world – there comes a moment when we ask ourselves, What’s next? I’ve been asking myself this for many years. As an animal lover, a devoted dog parent, and a passionate advocate […]
