How Animal Sanctuaries Can Use PR and Media to Build Visibility, Trust, and Long-Term Support
Recently, Heather Ripley, Founder and CEO of Ripley PR and Orange Orchard PR, was our featured expert on the Better Life for Animals Spotlight Masterclass. Heather delivered practical, real-world guidance on how animal sanctuaries can secure meaningful media coverage without massive budgets or full-time communications teams. Before she even dove into strategy, she addressed […]
The E-Book Fundraising Strategy: Turning Stories Into Ongoing Support for Animal Sanctuaries
An e-book also creates opportunities to honor the people who make the work possible. Contributors, supporters, and donors can be acknowledged in ways that reinforce shared values and belonging.
Why Supporting Existing Animal Sanctuaries May Be Better Than Starting Your Own
If you are still feeling the pull to start a sanctuary, begin by volunteering at one. See the day-to-day. Ask questions. Learn what happens when a cow falls ill or when a frightened horse injures itself during a thunderstorm. Talk to people who have had to rebuild after a storm. The unknowns are many. And without funding, they become even harder to manage.
